Sibanda, R., Lebambo, M., & Shambare, R. (2025). The Role of Business Naming in Entrepreneurial Strategy: A Study of South African Small Businesses. Acta Universitatis Danubius. Œconomica, 21(6), 302–311. Retrieved from https://www.dj.univ-danubius.ro/index.php/AUDOE/article/view/3387